When it comes to unfair and deceptive practices in advertising, making a deceptive claim via endorsement or implication about a product or service to appeal to potential customers is unlawful. False Testimonials; however, can still be found today (Arens, Schaefer, & Weigold, 2009). One of my teenage daughters recently became a victim to this specific type of deception through a print advertisement in a popular magazine for an all natural dietary supplement claiming to “boost metabolism”, thereby making fat burn more quickly. Acai berry weight loss products (AcaiPure) has been widely advertised over the past few years through print, internet, and televised mediums. This all-natural, exotic supplement, owned by Central Coast Nutraceuticals, has recently been found to lack proof for its weight loss claim and charged by the FTC with using “deceptive, unfair, and unlawful acts and practices to sell its acai berry weight loss products” (Weisbaum, 2010).
The product has been carrying false celebrity endorsements by pop culture celebrities Oprah Winfrey and Rachel Ray (Weisbaum, 2010). Statements from the latter television hosts reflect that they never endorsed or approved any acia berry product by name. Furthermore, neither agreed to the use of their names or images to be used to sell or market the product. This allegation of false endorsements has created more than a million victims and; because the product is “all – natural” with trusted celebrity endorsements, has targeted the younger generations (Weisbaum, 2010). In a nutshell, celebrity testimonials can increase awareness of products or services, serving as an effective tool to positively impact sales. False and unsubstantiated claims; however, have created long-term damage in regards to credibility and legal implications Arens, Schaefer, & Weigold, 2009).




Arens, W.F., Schaefer, D. H., & Weigold, M. (2009). Commercial Break. Essentials of Contemporary Advertising. (2nd ed.). Boston: McGraw-Hill Irwin. ISBN: 978-0-07-338097.

Weisbaum, H. (2010, September 9). Acai berry scam: You'll lose money, not weight. ConsumerMan, MSNBC Contributor. Retrieved on September 27th, 2010 from http://www.msnbc.msn.com/id/38958053/

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1-3 Joural Article Analysis

The article that I chose for my analysis is titled “Grappling with Dominant Ideologies: Fox Network Weighs in on Girl/Boy Wrestling. This article compares three Fox shows and they way that they address girls who join the wrestling teams at school. All three articles provide a similar conclusion and varying details. The article indicates that wrestling and football are some of the only sports that do not allow girls to participate on boys teams. The article speaks about Title IX which was created in 1972. Title IX promised equality between male and female sports participants. This article was intended for people wanting to compare gender differences surrounding wrestling. The article could have a very vast audience as many people may find this information interesting. The three shows that are discussed in this article are King of the Hill, Malcolm in the Middle, and Boston Public.
The first television show that is discussed in this article is King of the Hill. In this episode of King of the Hill, Bobby Hill tries out for the wrestling team. Bobby is unaware of the fact that Connie, the neighbor is also trying out for team. In a strange turn of events Bobby and Connie have to wrestle each other to determine who makes the team. The wrestling match turns into an imitation WWF match and the contest is declared a draw. Therefore, Bobby and Connie both make the team. This strange turn of events did not help or hurt either one of the children, which is a good thing. This episode demonstrated that girls can wrestle with boys.
The second television show that is discussed in this article is an episode of Malcolm in the Middle. In this episode, Malcolm’s brother Reese tries out for the wrestling team. One of Reese’s first matches is against a girl. Reese’s family is outraged that he has to wrestle a girl. The girl ends the match by pinning Reese and winning the match. The family discusses the match at the dinner table and Reese feels embarrassed and annoyed. Reese stops being the bully at school after his loss on the wrestling mat. Things at school become out of control without Reese to enforce the rules. The episode ends with Reese returning to the playground as the bully. This episode has a very different ending than King of the Hill did. This episode demonstrates that a girl can beat a boy at wrestling and therefore, should be allowed to wrestle.
The third television show that this mentioned in this article is Boston Public. In this episode of Boston Public a chubby girl named Christine is beating up boys who pick on her. The wrestling coach figures out that Christine is person responsible for attacking the boys. He confronts Christine and she admits to the attacks. He suggests that she should join the wrestling team. She agrees to join the wrestling team even though her father is against it. She wins her first match. The team congratulates her on her win. They cannot lift her up because of her size so they pat her on the back. This television chose to focus on the fact the some girls do not the predefined role that has been created for them. This does not mean that they cannot be good things but it just means that they are different. Unfortunately, society does not act so kindly to kids that are different than everyone else.
The conclusion of this article explains that each of the girls on these television shows did well. These shows also warn of us of the implications of girls wrestling. The article suggests that girls’ wrestling is leading to a further deterioration of the sport. The article also implies that by girls being on a wrestling team they are taking spots away from boys who could be on the team. The article also indicates that it is dangerous for a girl to join a boy’s team. The article also indicates that the way the shows portray this situation is inaccurate.
This article was very well written. The thoughts are very well organized and they appear in correct chronological order. The main ideas are backed up thoughts, ideas, and supporting evidence provided by the author. The author provides us with her opinions about why the television shows presented the idea the way they did. This of course is her opinion and not fact but it seemed like a logical explanation. This article was very well written.
I do not agree with a great deal of information that was provided in this article. My son wrestles for our school and we have encountered female wrestlers in the past. Our family finds this to be very difficult because we have always taught our son that you never put your hands on a female. We are very strict with our beliefs about respecting women and how our son treats a female. In his wrestling career, he has had to wrestle a few girls. This is very difficult for him because he does not like to be tough with the girls because they are girls. He has worked through this and he uses the least amount of force necessary to win when wrestling a female opponent. I am an advocate for female rights and I believe that girls can do any sport that a boy can do, I am just not sure that a boy and girl should wrestle together.
The second issue that I have with male/female wrestling is their age. There becomes a time when I do not think that boys and girls have any business wrestling each other. It is disturbing to watch a twelve year old boy and a twelve year old girl roll around on the floor together. There is just something unnatural about watching that. I have no problem with girls wrestling but I think that there should be an all girl’s teams. I do not think that male and female wrestlers should wrestle each other.



References
Walton, T. (2007). Grappling with Dominant Ideologies: Fox Network Weighs in on Girl/Boy Wrestling. The Journal of Popular Culture, Vol. 40, No. 4, 714-727.

Weekly Written Analysis 5

The topic that I chose for my analysis this week is the television show Reba. This is a television show about a woman who is divorced and has three children. Her oldest daughter Cheyenne is married and has a child. This child was a result of a teenage pregnancy. Cheyenne and her husband Van live with Reba and her two other children Jake and Kyra. Reba’s ex-husband Brock and his wife Barbara Jean live across the street. Brock and Barbara Jean have a son named Henry. The entire show is based on the struggles that this family goes through in daily life.
The formula that is used for this program is that bad things happen to good people and live goes on. The divorce was very difficult for Reba and it took her a very long time before she considered dating anyone. I think that the producer of this show wanted to appeal to the audience of divorced families. This show can let people know that their problems are not unique and they are not alone. I also think that the producers wanted to appeal to teenagers and let them know that teenage pregnancy can be survived. That even though the circumstances are not ideal, life goes on.
Many of the rituals portrayed by the television show are rituals that any family has. I think that this is an important part of the show. It shows the audience that even if your home life is different from others that many of the rituals that are performed happen in any family. For example, dinner at Reba’s house, many nights the entire family sits down for dinner at the table together. This may be a different setting than some families but many families try to have dinner together.
I really appreciate shows like this because I when I was growing up there were not many shows with divorced families in them. This made children from divorced families feel bad because they are different. Television shows like Reba show the world that everyone has problems and everyone’s problems are different. Anyone can overcome their problems if they work hard and are diligent. I think this show provides many good lessons for people of all ages.



References
Reba. (2009, June). Retrieved June 21, 2009, from Crazy about TV: http://crazyabouttv.com/Images/reba.jpg

Weekly Written Analysis 4

The pop culture topic I chose for this week is the television show Jon and Kate plus 8. This is a reality television show where the couple has a set of twins and a set of sextuplets. The entire show is based on the family live of this couple and their eight children. Obviously, it is very difficult dealing with this many children and their different wants and needs. This show has become very popular is the last few years.
This show has gained a great deal of publicity over the last few months as people are making accusations about scandal within the family. There have been allegations of affairs from the husband and the wife. Pictures have surfaced which implicate infidelity on both sides. The media is creating frenzy with all of this drama. Interviews with the husband and wife have implied that the lifestyle is part of the problem. They both agree that being in the spotlight changes everything.
Many people looked at this family as their heroes because of the adversity that they have gone through. Now, everything is changing because of the rumors of divorce. This was an ordinary family that was given extraordinary circumstances and was dealing with it the best way that they could. Sometimes I feel that all the attention that celebrities receive can cause a lot of unnecessary stress in their lives. I cannot imagine having cameras around me and my family all of the time.
This family went from being an ordinary family to celebrities overnight. When this family agreed to do this television show it changed their lives forever. I wonder if they had to do it again if they would make a different choice. Unfortunately, we cannot change the past and thus this family is going through some real tragedy right now. I personally do not understand why people are drawn to other people’s struggles. I feel sorry for this family and I wish that people would give them their space but since they started the show people feel that they have the right to know what is going on.
Here is a picture of Jon and Kate plus 8 prior to the divorce rumors.






References
Holiday at the Sea. (2009, June 4). The Temptation of the Public Eye. Retrieved June 14, 2009, from Holiday at the Sea: http://www.google.com/imgres?imgurl=http://www.holidayatthesea.com/wp-content/uploads/jon_and_kate_plus8.jpg&imgrefurl=http://www.holidayatthesea.com/&h=475&w=475&sz=24&tbnid=GrDOGNQgm4maAM:&tbnh=129&tbnw=129&prev=/images%3Fq%3Dimages%2Bof%2Bjohn%2Band%2B

Weekly Written Analysis 3

The topic I chose for this week’s summary is the song “Good Directions” by Billy Currington. This song is basically a love song. There is a man sitting on a truck selling turnip greens. A woman pulls up and asks for directions. He gives her directions which include stopping at the local store to get some sweet tea. He tells her to turn left and that will take her back to the interstate. She does not get on the interstate but she comes back to him.
There are a few stereotypes in this song. The song stereotypes the man selling turnip greens as a redneck. When I am listening to this song I picture a man in dirty clothes sitting on the bed of an old pickup truck. The song also stereotypes the woman asking for directions as a sophisticated Hollywood type. The stereotype of the man may be somewhat true. The stereotype of the woman must be incorrect because she came back to him. If she was so high class or sophisticated she would not have come back to him.
I think the song also stereotypes the south as a friendly place. For example, he tells the woman to ask Miss Bell for some of her sweet tea. There are not too many places these days where people are that generous. I used to live in Georgia so I know that type of hospitality does exist in some parts of Georgia. In the song the man refers to himself as an old fool because he didn’t ask for her name. He also says she wouldn’t like me anyhow. I think that is an inferred stereotype. The man thinks that the woman is out of his league. He thinks that she is too good for him. This is a common way that stereotypes can have a negative effect on someone. He is stereotyped as being a country boy and she is stereotyped as being a Hollywood type therefore he thinks that she would not be interested in her.
This song also has somewhat of a ritual to it as well. The man giving directions does so without thinking about it. This makes me think that he must get a few people asking for directions each day when he selling turnip greens. It is his ritual to tell people to see Miss Bell for sweet tea and then tell them how to get back to the interstate. This ritual helped him find love.


References
Currington, B. (2009). Good Directions. Retrieved June 7, 2009, from Cowboylyrics.com: http://www.cowboylyrics.com/lyrics/currington-billy/good-directions-16463.html